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echo/neutra is a new Italian watch brand founded by communications and branding expert Nicola Callegaro, and aerospace engineer Cristiano Quaglia. The friends found they shared a passion for both the rugged beauty of Italy’s Dolomite mountain range and for finely crafted objects that inspire an emotional bond. To this end, they have created the echo/neutra Averau collection, Swiss made mechanical watches that embody a timeless, contemporary design, now available for pre-order on Kickstarter.
The Dolomites are a place of majestic natural beauty that provides the backdrop and soul of the watches and the awesome mountains stir higher emotions and breathe new life into the echo/neutra team. Their first watch collection is dedicated to the Mount Averau also known as “Nuvolau Alto” and it is proposed in 4 versions, each reflecting the beauty of the passage of time over the inert rock, from the luminous and regenerating early morning hours, to dusk when the landscape turns a stunning pink.
Versante Nord is a matte black dial model inspired by the trails, immersed in the silence of the green forests in the shadow of the Dolomites. Strong and free, hit by the clear, intense light of the sun at high altitude is the black-on-black PVD Versante Sud. Battered by the wind and snow with peaks, austere and stately is the PVD black and sand Versante Est.
Versante Ovest is a sunray blue dial in a steel or PVD black case, caressed by a warm breeze that moves and tickles the conifer trees. Each collection will be dedicated to a mountain or an important site of the Dolomites. This refreshing take on the traditional field watch layout stands apart with its bold markers, and its arrow and bar handset.
The red and white tip of the second hand is an homage to the CAI (Italian Alpine Club) trail signage.
All Averau series watches share a three-piece case of brushed and polished 316L stainless steel case measuring 42mm wide (excluding crown), 49mm long, and 10.9mm thick with 20mm lugs. The crystal is AR-coated sapphire glass in front and K1 sapphire glass for the case back display window. Built for the outdoors, the watches feature Superluminova, a 10bar/100m water resistance rating, and a knurled, screw-down crown with an engraved logo of Mt. Averau.
Buyers may choose from two Swiss Made movements. The STP 1-11 offers 44 hours power reserve, 28,800 vibrations per hour, 26 jewels, a Nivaflex NM barrel spring, and an Incabloc shock absorber. The STP 3-13 has the same qualities but adds a swan neck regulator and hardened blue screws. The watches are Swiss Made and the movements hand assembled to ensure the highest quality
A variety of straps may be fitted, including Italian made brown or black water resistant leather or black Cordura. Stretch goals include a vintage NATO leather strap and a stainless steel bracelet.
The echo/neutra Averau Kickstarter campaign funded in the first 45 minutes but buyers can still secure a pre-order for as little as €420 ($475 USD), a 40% savings on the expected €720 retail price. Visit the echo/neutra Averau Kickstarter page for more information or to order your own. The campaign ends Thursday, May 2, 2019, at 2:00 pm EST. ⬩
