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From darkness to light: the flying luminescent date watch
World premiere: an innovative watch with a luminescent flying date
Based in Porrentruy, in the Swiss Jura, since 2006, Louis Chevrolet Swiss Watcheshave marketed watches designed and manufactured in its own factory. The name Louis Chevrolet pays tribute to the eponymous man of Swiss origin who founded the Chevrolet Motor Car Company in 1911. The watch manufacturer is located just a few kilometers from the place where Louis Chevrolet spent his childhood.
Louis Chevrolet: innovative concepts as a daily leitmotif
Faithful to its leitmotif, which is to constantly seek new, innovative concepts, in order to make their name stand out from the mass of small watch brands on the market, on March 11th, Louis Chevrolet will launch its new crowdfunding campaign on the Kickstarter platform.
For what purpose? To present its latest pending patent: the flying date, combined with another world exclusive, a calendar and an indication of the date, entirely luminescent in the dark.
Among the pioneers of Swiss watchmaking exclusively for sale through the digital channel, Louis Chevrolet seeks to integrate into its watches a judicious balance between innovation, design and quality, all at attractive prices. This recipe enables watchmaking enthusiasts to benefit from cutting-edge technical innovations, while guaranteeing the most reasonable and suitable prices.
“Selling our watches only online or at our factory allows us to adopt a fair pricing policy that is advantageous for our customers. We cover production, marketing and administrative costs before re-injecting the balance into research and development. On products of similar range, we can be up to 50% cheaper than our competitors.” rejoices André Saunier, CEO of Louis Chevrolet Swiss Watches.
What is the flying date? This is a 360 degrees movement of the indication of the day of the month on the watch dial. The date indication therefore “flies” around it. This is an original, aesthetic, and technical way to display the evolution of time from day to day. This innovation now also makes it possible to integrate the calendar directly on the watch dial and to break out of the conventional use of it.
In order to adapt the system to this new collection, modifications to the watch movements used are necessary, and carried out within the factory.
The combination of these innovative concepts presented in preview, reverses the reading of the date on the watch. The circular indication of the date on the dial makes it possible to affix luminous material on the date disc, on the calendar numbers as well as on the reflector. Thanks to these innovations, the legibility of the date is increased by 50% compared to the standard on the movements used.
Night vision
The flying date concept makes it possible to add another innovation to the models that will soon be available during the watch brand’s crowdfunding campaign: an entirely luminescent calendar.
The fact that the calendar numbers are integrated directly on the dial, and therefore continuously visible, allows them to be filled with luminous material (SLN C1). The luminescent indexes as well as the reflector complete this luminescent dial.
A “vintage automobile” inspired crowdfunding campaign
In order to complete its project, Louis Chevrolet will launch a crowdfunding campaign on March 11 on the Kickstarter platform. This new collection will then offer 2 versions of watches (quartz and automatic) bringing together the brand’s two latest innovations. In tribute to the eponymous man, the collection will reveal historical references linked to the automotive world such as the honeycomb of a Camaro grille or even perforated leather straps reminiscent of the leather gloves of racing drivers.
During the 30 days of the campaign, contributors will be rewarded with exclusive benefits.
The base price is set at CHF 358 (USD 360), and increasing according to the chosen design and movement.
More information will follow on www.louischevrolet.com and on the Kickstarter campaign page https://bit.ly/2uUduqM.
Louis Chevrolet Swiss Watches
En Roche de Mars 10
2900 Porrentruy
SWITZERLAND
info@louischevrolet.com
+41 32 365 38 08
