MAKE A STATEMENT. HAVE AN IMPACT.
Christensen by Novo
PEACEMAKER SERIES, RUSSIA – UKRAINE EDITION
The Christensen by Novo Peacemaker Series is a modern retake on the storied tradition of military watches. Every detail in the limited Russia-Ukraine Edition is infused with meaning and purpose.
Each distressed dial is unique and handmade from destroyed Russian tanks and Ukrainian artillery. The hour and minute hands replace the usual ‘sword motif’ with an iconic ‘plowshare motif’ in Ukrainian colours as a call for peace to turn ‘swords into plowshares’ and restore Ukraine’s role as the ‘breadbasket of Europe.’ The seconds hand is fashioned as a ‘broken arrow’ in Russian colours to symbolize failed endeavour.
In low light the watch illuminates in brilliant EU colours to signify European solidarity. And finally, 10% of every sale and 100% of profits go to World Central Kitchen, which is providing food security to displaced and liberated populations across Ukraine.
“Cultish commissioned NOVO to produce the Peacemaker limited Russia-Ukraine Edition because NOVO’s head watchmaker Steve Christensen has singular experience creating world class watches from ‘live edge’ surfaces taken directly from historical artifacts (shipwrecks, destroyed weapons, vintage railcars, etc.). He was the only watchmaker we could find who could actually get his hands on real battle destroyed Russian and Ukrainian armaments, and who uses in-house movements, makes his own cases, straps, etc. to make this a truly collectible watch offering.” – Sean Holt, Founder & CEO of Cultish.io.
Limited to just 200 individually numbered timepieces, each watch is made to order and will be delivered within approximately 12 weeks. Buyers can choose from white or black font dials, varying styles of distressed dials, leather or fabric straps, and custom engraving.
This collection also contains some unique technologies. Every watch has a passive NFC chip seamlessly embedded into the sapphire crystal using patented technology provided by STISS in Switzerland. Cultish then issues each new owner a unique token that is paired with their exact watch. This provides verified owners with encrypted access to digital proof of ownership, certificate of authenticity, complete provenance records, exclusive rewards and full product lifecycle support from NOVO. Among other benefits, verified owners will receive a personal invitation to attend a star studded gala dinner in 2023 to further support World Central Kitchen and Ukrainian relief efforts.
